Google’s privacy updates

Google’s mission is to organize the world’s information. It makes information reachable to all. In a few minutes, you can manage the data on Google. You can update your personal data and adjust the types of advertisements very easily. You can adjust the settings as often you want. Since Google provides us with so many amazing features, Google’s Privacy Updates becomes the major concern.

Google’s privacy updates

Google’s updated method of tracking and targeting consumers without the use of third-party cookies. Cookies are used for advertising and are facing disagreements. Therefore, many tech players like DuckDuckGo, GitHub, Mozilla Firefox have vowed to block Google’s Floc API. Here is the answer for which you are looking for. 

How are Google’s privacy updates affecting other browsers?

DuckDuckGo added a tool to its Chrome extension. That is designed to block Google’s latest update may not come as a surprise. This is because DuckDuckGo has long been a staple of delusional and privacy-obsessed people. Now, search engines allow users to go beyond the personalized search result filters. Moreover, Brave, privacy-centric browser welcomes thwart Google’s changes last month. However, the surprising this is that this is trending.

Google’s answer to third party cookie

Some players have rejected Google’s Federated Learning of Cohorts API (Floc). Besides this, they are fully involved in DuckDuckGo and others. Floc is Google’s answer to third-party cookies. It proposes a different way to collect user data for targeted advertising purposes. On the other hand, third-party cookies track individual user activity across the web. 

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Google stated that this technology will provide greater individual-level privacy. It will also serve as a better replacement to current tracking methods for advertisers. 

What is the status of Google’s privacy updates?

 Floc will go for further updates before coming into the market. In fact, Google says that Floc sees 95% of ad conversions per dollar as compared to third-party cookies.


The targeting enabled by Floc can help marketers to serve more relevant ads to audiences. With so much division to balance the demands of advertisers with consumer data privacy.  The ecosystem is becoming even more fragmented.

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