Gucci is growing its essence on Roblox with a virtual fourteen-day workmanship establishment. Last year, the fashion powerhouse collaborated with Roblox. Gucci Roblox event released rare virtual accessories on its platform. But has now recreated an entire virtual art installation. Now, gamers can explore Italian fashion designer Alessandro Michele’s key designs for Gucci. Moreover, they can buy rare virtual collectibles for their avatars as part of an interactive exhibition the fashion house is presenting on Roblox.
However, this digital Gucci Garden on the gaming platform is based on a real exhibition currently on show in Florence to mark the brand’s 100th anniversary. Moreover, the virtual exhibition “Roblox Gucci event“ guides visitors through seven rooms themed around Gucci’s past fashion collections.
Gucci- A Fashion House
Gucci is an Italian fashion label that is one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for Italy’s wealthy upper-classes, as well as equestrian equipment.
Initially, the brand produced primarily leather goods, as well as premium knitwear, silk goods, shoes, and handbags. During the second world war, material constraints owing to the war effort forced the label to use cotton to create their goods. Moreover, it was during this time that the label introduced its distinctive “Double-G” monogram. As well as the new iconic Gucci stripe, consisting of two green stripes interrupted by a single red bar.
Roblox- A Gaming Platform
Roblox is a global platform where millions of people gather together every day. They gather to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds. Moreover, all the online games you see on the platform have been built by members of the Roblox community for members of the Roblox community. Players can build the ultimate theme park, compete as a professional race car driver, star in a fashion show, become a superhero, or design a dream home and hang out with friends. Additionally, the types of gameplay on Roblox are just as limitless as the imagination of the creators themselves. Roblox is free to download and free to play on all modern smartphones, tablets, computers, Xbox One, Oculus rift, and HTC Vive.
Gucci and Roblox partnership opens the door for new Digital Items
Roblox Gucci event garden
It’s structured image mindfulness among some youthful clients. First came the Gucci Garden Archetypes establishment in the brand’s Florence palazzo, an actual entertainment of 15 of Gucci’s most fantastical publicizing effort sets.
Now, comes another Garden, open to the world and time-zone agnostic. Behold, a fantastical virtual Gucci Garden to wander through, offering immersion in the everything-goes universe of creative director Alessandro Michele.
The Gucci Garden is revealed on 17 May on Roblox, the gaming stage at first mainstream among pre-adolescents that is venturing into an unmistakable metaverse stage for all. Like the IRL form, the Gucci Garden on Roblox offers numerous themed rooms that give recognition to Gucci crusades yet in addition layers on highlights intemperate by the laws of physical science.
Guests at the virtual Gucci garden
Guests enter through a virtual anteroom wherein their symbols can see, take a stab at and buy computerized Gucci things. Once inside the themed rooms, symbols are changed into clear, genderless, humanoid-like life-size models that look new to individuals who partner Roblox with rectangular, toylike figures. Moreover, as individuals progress through the spaces, their symbols assimilate the visual components of each. In the Tokyo Tribe-themed labyrinth, vivid crisscross lights may turn into a designed sleeve. A pool room gives recognition to the gathering scenes of Gucci Cruise 2020. In the middle is a nursery room. In Florence, it’s covered by a roof; on Roblox, it’s available to the sky, encircled by backwoods and seeds blooming on guest symbols.
Roblox randomizes the request wherein individuals enter, so every symbol’s appearance is remarkable to them. After leaving, guests can see their symbols’ material and can take screen captures to share on channels.
The idea behind Gucci Garden
Morgan Tucker is Roblox’s senior director of product for the social group. Morgan Tucker says “The idea is that as everyone starts from the same blank canvas, the experience defines them. He adds that “This adds to a level of immersion that would match, if not exceed, what you see in the real world, and really pushes the limits of what the platform is capable of.”
In the Roblox Gucci Garden, people can mingle with others exploring the space and can buy digital pieces created in collaboration with Roblox creator Rook Vanguard. Gucci is operating a revenue-share model with Roblox. Roblox only previously offered clothes for purchase within an experience at a Lil Nas X concert, hosted in November 2020. According to the company, it garnered 36.9 million visits and merch sales in the seven digits.
Creation of Gucci Garden
This year, Roblox creators and developers are on track to earn $500 million – and the company completed its IPO in March with a market cap of $45 billion.
The experience shows off Roblox’s capabilities as much as those of Gucci. The Roblox platform offers virtual experiences, typically games, created by external developers; users can also buy digital items such as clothes. Roblox aims to encourage users to invest as much in their avatars as in real life.
Views of Gucci Garden
Roblox vice president of brand partnerships Christina Wootton said that the clothes can be worn in other Roblox experiences and are conceived as collectibles.
“Just like you wanted to catch the kids at the mall, it’s the same thing. You build that brand affinity, as they already inhabit the space,” says futurist Cathy Hackl. He advises luxury brands on the metaverse through her role as chief metaverse officer at Future Metaverse Labs.
Cathy Hackl of Future Metaverse Labs said that Roblox makes it easy and low cost for creators to develop content. This means the barrier to entry is low and a useful forum to test the waters.
From gaming platform to experience platform
Roblox hopes that the Gucci Garden will attract a new audience and encourage other developers to dive in. Gucci Garden shows off its latest developer tools and lighting technology. Roblox’s Tucker says “When Christina [Wootton] and her team brought the opportunity to us, we thought a lot about how we could take a brand that is uber lux in the real world and translate into the metaverse?”. Roblox’s Tucker also worked on the Lil Nas X concert. “How could we create an experience that exemplified what Gucci stood for and bring in existing and new users into space? It’s not just about games.”
Conclusion
It may sound like a strange combination. But over the last year, fashion and gaming have become much more closely connected. Burberry launched in-game outfits for a Chinese strategy game, Balenciaga made a post-apocalyptic world in place of a traditional runway show, and Louis Vuitton dressed up a virtual hip-hop group made up of League of Legends characters. In fact, this isn’t even Gucci’s first foray into space; the company previously made a pair of virtual sneakers. Gucci Roblox event was a virtual exhibition with an entire virtual art installation.
