According to reports, YouTube is working on a new insights tool for YouTube Studio. This new YouTube tool will show you what people are looking for in the app, both in terms of your channel and content, as well as more general search queries. Each component could be really beneficial to your content strategy.
The new feature, ‘Search Insights,’ will eventually be available under your Analytics/Research tab. It will include two separate tabs for query research. The first tab will show you a list of what your channel’s visitors are looking for; in other words, what individuals who watch your video on a regular basis are also looking for on YouTube.
You’ll also notice the ‘Content Gap’ indicator, which indicates that YouTube is providing the ability to filter these results; that is based on search keywords that don’t provide a lot of results.
Idea behind New YouTube Tools
The idea is that by displaying these searches, content creators will be able to focus on developing content that corresponds with searches that aren’t currently being provided by the videos in the app, perhaps opening up new prospects for your efforts.
On the second tab, ‘Searches Across YouTube,’ you may see the most popular search queries based on any keyword – for example, if you wanted to see the most popular ‘how to’ searches on YouTube, you could type ‘how to’ as a search query.
When you select ‘Content Gaps only’ from the drop-down menu. The tool will show you a list with some of the most popular ‘how to’ keywords. These listed keywords aren’t currently served by directly linked videos.
These are the most prevalent Chromebook-related searches that don’t have a directly associated YouTube video in this query; using ‘chrome-book’ as the keyword query, which could suggest fresh potential for your approach.
It might be a really useful feature, akin to Google’s Search Console and Google Trends, in terms of offering additional insight into what drives your YouTube channel traffic and how you can match your content efforts with these trends.
However, it is not yet operational. According to YouTube, the new feature is still in beta testing, with a wider rollout coming soon.
For YouTube advertisers, this is one to look forward to.